A TWO PRONGED ATTACK...

I sometimes wonder what those nice, friendly Quakers, who started the Cadbury chocolate empire in their Arcadian village of Bournville all those years ago, would make of how things have turned out these days.

It`s one thing to have been bought up by Kraft, the American food company, but quite another for one of its most treasured traditions to be sabotaged by the insufferable EU `legislation.` Now I well recall from my youth the trouble Cadburys were in with some of their advertisements, especially those on TV. For some reason, the Cadburys Flake advert, featuring a comely young lady relaxing in a bath whilst tenderly licking around the edges of one of the flakes, has always `stood out for me,` so to speak. But the singular slogan that Cadburys have used since birth has been the one that declared there was `a glass and a half` of pure British milk in every half pound.

Now, thanks to EU rules, that slogan has been replaced by - wait for it - "The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate." Kind of trips off the tongue, doesn`t it? And so the two pronged attack from America and Europe on a cherished British institution is complete.

Now if you`ll forgive me,, I`m off to have a bath with my curly-wurly.