FIXATION...
Just a short while ago, the Premier League concluded a deal with Sky that will see them rake in over £3billion in the next three years. Today we learn that Barclays have concluded a deal with the Premier League that will see a further £120million paid to the self-styled `best league in the world` for the continuation of Barclays` sponsorship.
The report states that "It is another sign of the popularity of PL football after last month`s 70% increase in the value of its domestic tv rights. In addition to giving Barclays global title sponsorship of the league, it also provides exclusive worldwide marketing rights for the bank, plus extensive advertising rights, tickets and hospitality." Not much talk of football in all that. Barclays are, of course, in the news for its role in the Libor interest rate fixing scandal and have been fined $435million for making false reports of its borrowing costs from 2005 to 2009.
Now a couple of things occur to me. The first is that the Premier League are supposed to have a `fit and proper persons` test for people running football clubs and I do wonder whether Barclays really are fit and proper to be the flagship sponsors of the Premier League? On the other hand, maybe they just deserve each other. Anyway, secondly, as they are seemingly so adept at fixing things, maybe Barclays can fix it to ensure Southampton`s survival for one season at least?
The report states that "It is another sign of the popularity of PL football after last month`s 70% increase in the value of its domestic tv rights. In addition to giving Barclays global title sponsorship of the league, it also provides exclusive worldwide marketing rights for the bank, plus extensive advertising rights, tickets and hospitality." Not much talk of football in all that. Barclays are, of course, in the news for its role in the Libor interest rate fixing scandal and have been fined $435million for making false reports of its borrowing costs from 2005 to 2009.
Now a couple of things occur to me. The first is that the Premier League are supposed to have a `fit and proper persons` test for people running football clubs and I do wonder whether Barclays really are fit and proper to be the flagship sponsors of the Premier League? On the other hand, maybe they just deserve each other. Anyway, secondly, as they are seemingly so adept at fixing things, maybe Barclays can fix it to ensure Southampton`s survival for one season at least?
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